Workplace Campaigns

Workplace campaigns are an opportunity for employees to better understand their community, to support United Way, and have fun doing it. This is an employee-led initiative that involves a staff member volunteering to act as a Campaign Champion. In some workplaces, this person may form a small committee of their peers to help organize the campaign.
Hands holding a family.

What are the benefits?

Many employers capitalize on the United Way campaign to pull their employees together, to enhance employee relations, to work towards a common goal and to create a feeling of supporting their community as an organization.

Payroll deduction

Most employers participate in the payroll deduction program, which allows employees to deduct a regular amount from each paycheque to fulfill their annual pledge to United Way. Employees fill out their pledge form during the annual Campaign in the fall. One copy goes to their human resources or payroll department, while another copy goes to United Way. Payments usually begin the following January. One of the unique features of United Way, through the Donor Choice Program, is that employees can, if they wish, designate where their donations will be invested in London & Middlesex.

Training and support

Training is provided to your employee campaign volunteer through Champion Training Clinics. In addition, a Sponsored Employee will be assigned to your organization to guide and assist with new ideas to ensure your United Way workplace campaign is a successful one. All major campaign materials are supplied to your employee volunteer.

What does a Campaign Champion do?

As a Campaign Champion, you help make a difference in your workplace and your community by leading a United Way campaign in your workplace. With training and support by United Way staff and Sponsored Employees, you will:

  • Learn about United Way and recruit a campaign team (1-8 people)
  • Secure support and maintain direct contact with senior management, labour leaders and United Way
  • Analyze, develop and implement a campaign plan
  • Educate fellow volunteers and get them involved
  • Launch your campaign and run special events
  • Report campaign progress and final results to United Way
  • Problem-solve during campaign, if required
  • Thank donors, volunteers and team members
  • Participate in a final evaluation of your campaign
  • Have fun!

How to get started

As you begin to plan your workplace fundraising, we want to ensure you have the tools and information you need to run a successful campaign.
If there is something you need that you can’t find, please contact us and we’ll connect you with a Development Officer to support you.

Check out our Workplace Campaign Champion Booklet for great campaign ideas, and visit our Campaign Toolkit for more campaign resources.

Download our Campaign Champion Booklet

How to run a successful campaign in 5 easy steps

1. Energize

2. Inspire

3. Engage

4. Ask

5. Thank

Campaign Toolkit

Thank you for volunteering with your organization’s United Way campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.

This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, videos and everything in between. These are all the necessary resources for coordinating a fun, educational and successful workplace campaign.

Visit our Make the Month tool to see if you can make the month in this simulated, interactive experience that shows the realities of surviving day-to-day, paycheque-to-paycheque and the impact that has on someone’s well-being.

See how your donation makes an impact by using our online
Impact Calculator.

United Way’s logo is one of its most valuable assets and a form of intellectual property. Below is United Way London & Middlesex’s logo in various formats. United Way’s logo may be used by those who are raising funds or partnering with the charity.

Use of logo guidelines

  • No part of the United Way logo may be altered in any way
  • No wording or graphic may be added to the United Way logo
  • The United Way logo must be used/printed in red, black and grey (3-colour) or black (In special cases, the logo may be used in all red or all white. Please contact United Way to discuss)
  • The partnership and/or amount/percentage of donation to United Way must be clear on the material on which the logo appears
  • A third party using United Way’s logo must make it clear the event /initiative is for or with United Way, but not hosted by United Way
  • Download our logo guidelines
  • Download our communications guidelines 

If you have any questions about United Way’s icons and proper usage, please contact:
Graphic Designer & Communications Assistant, Sarah Walker at 519-438-1723 ext. 253.


To save the jpg or png images below, simply click on one to enlarge it and right click to save to your computer. Working files are also available in eps format.

3-colour horizontal logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working files), jpg and png

3-colour vertical logo (PMS 485, PMS 425 and black)
Print quality (300 dpi, CMYK) – eps (working file), jpg and png

Black horizontal logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Black vertical logo
Use in all cases where United Way’s colour logo cannot be used.
Print quality (300 dpi, CMYK) – eps (working files) jpg and png

Knock out horizontal logo
Black background eps (working files), jpg and png

Knock out vertical logo
Black background eps (working files), jpg and png

3-colour horizontal logo
eps (working files), jpg and png

Social media is a great way to highlight what you’re doing for your community through your workplace campaign. United Way London & Middlesex is active on major social channels and would love to hear about what you’re doing in your campaign! Find us at @unitedwaylm.

Here are a few ways to use social media to support your campaign. Check out our complete social media toolkit for more ways to get involved online and additional sample posts.

Below are some snapshots of facts from United Way’s Investing in Impact report to share on social media to help raise awareness.

To save these images simply click on one to enlarge it and right click to save.

Video Resources

Our 2016 Campaign video:
Watch on YouTube

Ignite Possibility
Watch on YouTube

United Way 2016 Rita’s Story
Watch on YouTube

United Way 2016 Nation’s Story
Watch on YouTube

United Way 2016 Clarke’s Story
Watch on YouTube

United Way 2016 Distant’s Story
Watch on YouTube

More of our videos are available on YouTube.

GenNext works with United Way London & Middlesex and its community partners to get people in their 20s and 30s engaged in the community through volunteering, giving and action.

Youth United
One of the ways United Way offers youth the opportunity to play a more active role and have some decision-making power in their communities is through our London Life Youth United initiative. Youth United is sponsored by London Life through the national corporate citizenship program of Great-West Life, London Life and Canada Life.

London Life Young Leaders
Empowers youth to become leaders in their communities and gives non-profit organizations the opportunity to benefit from youth involvement.

We’re here to help

Taking on the role of Campaign Champion should be fun and give you the chance to connect with colleagues in a new way. We want you to have a great experience! If you have any questions while reading this guide, or during the implementation of your workplace campaign, please call or email us.

Ph: 519-438-1721
Fx: 519-438-9938

Scott OakleyCampaign Toolkit